The rapid pace of change in global health care markets is characterized by an increasing trend toward consumer-centered health care. Consumer Health’s own rich history in the self-care arena began in 1899 with the introduction of Bayer’s flagship global consumer brand, Bayer Aspirin™.
Today, the global Consumer Health division brings consumers some of the world’s best-known and most trusted over-the-counter (OTC) medications, nutritional supplements and other self-care products. The division’s balanced portfolio includes strong brands in all the categories in which it competes, including Allergy, Analgesics, Cardiovascular Risk Prevention, Cough & Cold, Dermatology, Foot Care, Gastrointestinals, Nutritionals and Sun Care.
Over-the-counter (OTC) brands, nutritional supplements and other self-care products play a key role in helping people to stay healthy
The over-65s are the fastest-growing section of the population
There is a crucial need to ensure healthy lives and promote well-being for all ages
Pollen dispersal can be simulated in the allergy room at the Consumer Center in Memphis, Tennessee. Venkat Venkatakrishnan (right) monitors the pollen concentration in the room, which is designed for up to 12 people
The Consumer Health Division is a leader among the top consumer health care companies in the world. The division operates in more than 100 countries and maintains 18 manufacturing sites and four product research and development centers. The goal of Consumer Health is to further expand its strong position in the market aiming to lead the market in the countries and categories in which they compete. Key focus areas include driving forward the integration of the consumer care businesses acquired in 2014 from Merck & Co., Inc., and Dihon Pharmaceutical Group Co., Ltd. in China.
“At Consumer Health, we are working together to lead a global transformation – from treating illness to promoting wellness. We are working together to help every consumer we serve lead a better, healthier life through science-driven innovations that improve wellness, treat everyday ailments and prevent disease.”
- Erica Mann, Member of the Board of Management of Bayer AG and Head of the Consumer Health Division
With more than 170 brands around the world and 17 OTC brands generating annual sales of more than €100 million each, the Consumer Health Division is well positioned to take advantage of the sustained growth forecast for the OTC market.
In fact, some of the world’s best-known and most trusted over-the-counter medications, nutritional supplements and other self-care products are part of the Consumer Care portfolio, including Alka Seltzer™, Aleve™, Aspirin™, Bepanthen™/Bepanthol™, Berocca™, Canesten™, Claritin™, Coppertone™, Dr. Scholl’s™, Elevit™, Iberogast™, MiraLAX™, One a Day™, Rennie™, Redoxon™ and Supradyn™.
The India operations do not include the Consumer Health Division.