• Delhi, Mumbai and Bangalore top the chart with 85% or higher proportion experiencing tiredness on waking up, making the metros a breeding hub for Fatigue
• 81% of population feel that their energy keeps drowning throughout the day raising an emphasis on the need for increased level of nutrition supply amongst Indians  
• 2 in 3 people feel that they are not able to complete daily tasks during the day due to fatigue/lack of energy 

India, with its large and dynamic youth population, faces significant challenges related to fatigue and exhaustion. The Supradyn Fatigue Survey highlights the urgent need to address factors contributing to this issue and to implement supportive measures to enhance energy and well-being. Conducted by Hansa Research Group, across 10 cities and involving men and women aged 25-45 from NCCS A and B categories, the study represents a population of 20 million. The survey states that 96% of Indians feel they lack essential micronutrients and multivitamins, leading to low energy levels. 

The survey on fatigue among young Urban India in the 25-45 year age group reveals that 83% frequently need breaks due to tiredness, while 74% struggle with daytime sleepiness or staying alert hampering their productivity. Furthermore, 69% find it difficult to start or complete tasks, and 66% are unable to finish daily activities due to fatigue implying extremely low energy among our working population. Geographically as well, metros like, Pune (57%) and Bengaluru (59%) have the highest proportion of people who feel their diet lacks sufficient micronutrients. Moreover, 78% of those aged 25-35 experience daytime drowsiness, compared to 72% of the 36-45 age group. These findings highlight the significant impact of fatigue on daily life. 

Sandeep Verma, Country Head of India, Bangladesh, APAC, and Sri Lanka at Bayer Consumer Health Division, commented on the survey’s findings, “Supradyn has led the conversation on nutrition and has been a strong advocate for the importance of addressing micronutrient deficiencies. Our Supradyn Fatigue Survey reveals significant fatigue among the workforce, which directly impacts their productivity. These findings underscore the urgent need to address the nutritional gaps in our country. At Supradyn, India’s leading multivitamin brand, our mission is to champion the vital importance of 100% nutrition for optimal health of all Indians. Don’t let fatigue slow you down—energize your day with Supradyn’s balanced multivitamins and thrive!"

Prof. Dr. Ketan K Mehta, Sr. Consultant Physician, CardioPulmonologist & Diabetologist, Mumbai comments, "Increased tiredness among youth is a growing concern across the country, as noted by many healthcare professionals. It's crucial for healthcare providers to address this holistically by promoting not just a balanced diet but also the use of multivitamins to bridge nutritional gaps. Food alone can provide up to 70% of essential micronutrients, leaving a significant gap. As a healthcare practitioner, I recommend a healthy diet combined with daily supplements to ensure up to 100% nutrient intake." 

Listed below are additional insights reporting cohort wise behavioral statistics from The Supradyn Fatigue Survey Report -

1. Indian youth are waking up tired:
   • 82% of the population experiences tiredness when they wake up in the morning
   • 85% of Indian Youth [25-35] years of age experience higher level of fatigue as compared to the older age group of 36-45 years
   • Almost half of the population 1 in 2 people (48%) confess to being tired often during the day
2. Dropping energy levels among youth proving to be a cause of concern:
   • 81% of the population feels that their energy keeps drowning through the day
   • Majority of youth [25-35] years face drop in energy as opposed of the middle-aged population [36-45] years
   • Over 50% of the population or more than 1 in 2 people (~55%) in Mumbai and Hyderabad each experience their energy drowning through the day more frequently
   • Over 70% or almost 3 in 4 people feel that they do not have enough energy towards the evening
   • 65% of the population (almost 2 in 3 people) find it difficult to find the right word while speaking or experience a slip of tongue while speaking when they are fatigued
3. Metros – a breeding hub for Fatigue:
   • The highest proportion of those who feel tired several times a week or everyday was reported in Mumbai, Hyderabad and Kolkata (approx. 55% of the population in each city)
   • Delhi, Mumbai and Bangalore top the chart with 85% or higher proportion of their respective population feeling tired most of the time
   • Pune (57%) and Bengaluru (59%) reported the highest proportion of population who didn’t feel that their diet fulfils their micronutrient needs
4. Age:
   • Higher levels of fatigue on waking up (85%*) observed among those aged 25-35 years vs (79%) in 36-45 years
   • 86% of 25-35 year olds feel the need to take frequent breaks as compared to 81% of 36-45 year olds
   • 78% of 25-35 year olds experience drowsiness during the day as compared to 72% of relatively older age group of 36-45 years
5. Overall/Blanket findings:
   • Over 70% of the population focuses on getting enough rest/sleep and having a balanced diet with greens and proteins to address fatigue
   • 96% of audience believe that lack key micronutrients/ vitamins and minerals
   • Almost half the population 49% feels that their diet does not fulfil or only partially fulfills 100% needs of key micronutrients/ vitamins and minerals 

Glossary- *Based on morning tiredness among Urban Youth aged 25-35 years in the 10 cities covered in the survey

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com

Contact for media inquiries:

Nikita Senava  

Lintas Live, A Division of MullenLowe Lintas Group  

Contact: +91 9768560098 | Email: nikita.senava@lintaslive.in

Melissa Serrao     

Bayer (Consumer Health Division) Communications  

Contact: +91 9768560098 | Email: melissa.serrao@bayer.com