Mumbai, May 05, 2022: FarmRise™ (powered by Bayer), a platform for Android mobile devices which provides agronomic information and counsel to smallholder farmers announced the signing of a Memorandum of Association (MoA) with International Rice Research Institute (IRRI), an international agricultural research and training organization dedicated to abolishing poverty and hunger among people and populations that depend on rice-based agri-food systems.  

FarmRise™ and IRRI are collaborating to offer IRRI’s nutrition advisory to the farmers. IRRI’s Rice-Wheat Crop Manager (RWCM) provides a farmer with personalized crop management recommendations for rice and wheat grown in both rainfed and irrigated rice-wheat cropping systems. For this to be achieved, FarmRise™ and IRRI will conduct an in-depth study with farmers on the usability and effectiveness of the IRRI feature within FarmRise™ and then launch the experience to all the paddy growing farmers in India by the end of 2022. Through IRRI’s nutrition advice, FarmRise™ wants to address the imbalance in fertilizer usage by farmers, which can help in reducing the overall cost and improving the net yield. 

Speaking on the partnership, Simon-Thorsten Wiebusch, Country Divisional Head - Crop Science Division of Bayer for India, Bangladesh & Sri Lanka, said, “Rice in India is cultivated under varying conditions of altitude, climate, landholdings sizes and farming practices. To address these diverse needs of smallholder farmers, it is imperative that we provide field-specific crop and nutrient advisory to optimize yields and income and we are thankful to IRRI for this collaborative endeavour. Empowering farmers with such tailormade, easily accessible and holistic solution continues to be Bayer’s priority. We are hopeful that our FarmRise platform will deliver on these commitments and further enhance farmer experience in consuming agri knowledge and best practices.” 

Speaking on the same, Dr Bas Bouman, leader of the Sustainable Impact Platform, International Rice Research Institute (IRRI), said, “Rice and wheat are typically produced on small landholding farms. As a result, farming practices differ among farmers across the country, depending on experience and the characteristics of the fields. An advisory mechanism that takes into account field-specific information and provides advice on nutrient management can address the constraints that limit their yield and profit such as adverse growing conditions and climate change.” 

As part of this collaboration, agronomy advisory will be provided to rice growers in India, with a scope of expanding the services across the South-East Asian region in future. The target group for this initiative is paddy growing farmers and agriculture extension personnel. The aim is to educate them about this activity to get site specific and right fertilizer recommendations based on soil fertility profiles.  

About FarmRise™ 

FarmRise™ Powered by Bayer is a platform for Android mobile devices. It provides agronomic information and advice relevant to smallholder farmers, helping them make informed decisions to reduce cost, increase yield and get a better price for their output. FarmRise provides this information in multiple Indian languages that is timely, trusted, and accurate. Detailed agronomic insights on topics such as fertilizer application and water, pest and disease management, are provided by scientists and agri experts. Insights are tailored to the specific needs of the field and growth stage of the crop. 

FarmRise: Powered by Bayer   

About Bayer 

Bayer is a global enterprise with core competencies in the life science fields of healthcare and agriculture. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability, and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, please visit www.bayer.com 

About IRRI 

International Rice Research Institute (IRRI) 

IRRI is dedicated to abolishing poverty and hunger among people and populations that depend on rice-based agri-food systems. Through our work and partnerships, we aim to improve the health and welfare of rice farmers and consumers; promote environmental sustainability in a world challenged by climate change; and support the empowerment of women and the youth in the rice industry. 

IRRI is a member of CGIAR, the world’s largest agricultural research partnership dedicated to a food-secure future.

Media Contacts: 

Snigdha Vishal 

Communications Business Partner, CropScience - South Asia, Bayer 

Email: snigdha.vishal@bayer.com

Gaurav Kocher  

Associate Vice President, Edelman India  

Email: Gaurav.Kocher@edelman.com